An Inspiring Mix of Media for Storytelling

My friend and boss alerted me to the New York Time’s article, “Snow Fall: The Avalanche at Tunnel Creek.” My friend, a web designer, described it as “the coolest interactive feature that she’s ever seen,” and I agree with her. It’s an inspiring mix of media to tell a complete, compelling story. I don’t think I’ve ever seen rich media used in this way — revealed in real-time as you scroll through an article, which complements and enhances the story. It was a near-seamless experience. For example, after reading about the terrain of Tunnel Creek, questions about its location popped into my head, which were then answered by a motion graphic of LIDAR/GIS data dynamically displayed beneath the text. Videos of first-person interviews added an emotional richness to the reporting, placing faces and their voices with the names in the story.

So very cool. It made me step back and consider how I much I enjoyed consuming content this way, and why. All the different types of content were easy to absorb and navigate — none of it was distracting. There was a flow to how content was presented based on the unfolding story. Plus the layout and navigation were visually appealing as well. By design, I could choose to dig deeper, or just passively enjoy the scene that the visuals set.

Overall, this is a great user experience that makes for extremely compelling storytelling. Steven’s Pass is also familiar territory for me. As a Seattlite, I skied there once or twice, and have friends who do backcountry skiing. This experience will stay with me for a long time, and I appreciate the effort and ingenuity that went into creating this project.

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