Riding the Wave of Change

These past few months have been both exciting and exhausting. Change is approaching like a giant swell on the ocean — the momentum is building. At first glance, the enormity of it is overwhelming. But it’s all positive. The best way to handle it? As the band, Superchunk, puts it: stop swimming and learn to surf. Time to ride the wave of change.

What is this change to which I’m referring? Two things, really.

First of all, my baby girl is due in three weeks. I’ve been fortunate in that my pregnancy has gone relatively smoothly so far. I discovered I was pregnant during the fall of last year, when I lost my two uncles and almost lost my father. Needless to say, it was a very turbulent time both emotionally and physically. But the knowledge of my baby kept me afloat. She was always on my mind as I felt her grow. But now, she’ll be in my arms soon. Up to this point, taking care of her was as simple as going to all my prenatal appointments, eating the right foods and getting enough rest. Now it’s a whole different set of circumstances. But it’s an exciting time, and my husband and I are ready (as well as extremely nervous!).

Change is also happening on a professional level. Discovering the field of content strategy has been exciting and energizing. I’ve spent the last few months reading as much as I can about it and applying new strategies to my daily work. So far, it’s been a success! I feel driven to take on content strategy, connect to the content strategy community, and keep learning.

Content Strategy at Work

The first project I worked on as a content strategist was a redesign project of the certificate program web pages on the UW Professional & Continuing Education (UWPCE) website, which will launch in this summer while I’m on maternity leave. Content strategy is the synergy of editorial and user experience principles, and it’s grounded in collaboration. By bringing together the right players, we developed a workflow and incorporated lots of feedback into the new design. The main goals were to improve the quality of content, usability of the pages, and efficiency of web page production. But the project won’t end after the launch; we’ll need to test the pages with our audience and look for ways to refine content. After my maternity leave is over, I hope to start a usability group and work on content for other channels, such as print and digital media.

As I write this, I’m sitting on my couch enjoying a lazy Sunday morning. It’s hard to believe that in a few weeks, everything will be completely different. But I welcome it, and I ‘m ready to see where this wave takes me.

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